Labor Day weekend is just around the corner and, much like Memorial Day, this is one of the largest retail sales weekends of the year. People are online browsing for deals and it’s as important as ever to incentivize your affiliates to be active during this period.
In the paragraphs to follow, I’ve laid out 3 ways to activate affiliates this Labor Day. I’ve suggested commission bumps before and I’m bringing it up again for Labor Day because they have always produced very positive results in my experiences.
Whether you choose to run a Labor Day sale or not, any announcement concerning an increase in commission is almost guaranteed to get the attention of your affiliate base. To add on, if you do choose to not discount your product over the weekend, this still gives your affiliates a reason to promote your brand during this time.
When doing a temporary commission increase, I’ve found that setting a flat dollar amount seems to do better than a percentage. Flat dollar amounts are easy to deduce and affiliates seem to respond to them better.
If your margin allows it, this could also be a great weekend to swing for the fences and offer double commission. There’s no better feeling for an affiliate than making a sale and getting credited for two. Read more from amnavigator.com…
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