Stay on Top of Your Email Marketing Campaigns with These Pro-Tips Baked in Fire and Passed Through the Filters of Marketing Analytics for 2018 Most marketing teams now run with a cheat sheet on how to crack the email marketing puzzle. Mediocre how-to-do lists and tip sheets on subject lines are so archaic that they no longer drive home sales in 2018.
To get a closer and more contemporary insight on how to improve your email flavor and improve diversity that boosts open-rate, we bring to you tips baked in fire and passed through the filters of marketing analytics that you could rely on. It’s time to get things in your hands.
If you have been in the internet business for some time, you can no longer give Google Analytics a miss. Email tracking using GA’s Measurement Protocol allows you to measure and maintain a brand-customer relationship beyond your existing website and mobile apps.
Using GA’s Measurement Protocol, you can do these – These are powerful insights provided by Google Analytics, allowing you to compare different email campaigns and newsletters and providing analytics on their performance based on email subscriber segmentation. Your customers are constantly on the move, and so should be your email marketing campaigns.
Marketing teams that leverage geographic mapping features to zoom into customer behavior and movement have a higher rate of interaction and meeting their open-rate goals. For retail and e-commerce, geo-targeting for emails offer a higher degree of regional focus, measuring the exact performance of the localized email promotions. Read more from martechseries.com…
thumbnail courtesy of martechseries.com