Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense.

After all, it is marketing through affiliate programs (read: getting independent marketers to compete in promoting you and paying them only when the desired performance occurs) that yields one of the highest returns on investment in digital marketing. You can’t go wrong with paying on performance.

Having been at the forefront of affiliate marketing education for more than a decade, I will happily walk you through various resources that will equip you with solid affiliate program management skills. There are (at least) five ways in which brands/advertisers and marketers can develop their affiliate marketing knowledge (from basics and best practices to the more advanced strategies).

These five are: (i) Books, (ii) Video Courses, (iii) Conference Presentations, (iv) Articles, and (v) Audio Material. Yes, there clearly have been others in the industry who contributed to one (or several) of these five expressions of knowledge, but due to the fact that I myself created a vast number of various resources, below I am referencing my own work only (and most of these are either free and very affordable).

Consider the following twenty-five resources: I’ve delivered nearly a hundred of these over the years, but here are a few you may find of most relevance: I hope you’ll find the above of help and, as always, do not hesitate to suggest your own resources using the “Comments” functionality below. Your email address will not be published. Read more from…

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