Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Much like commercials on TV, users are bombarded with content at every turn as they surf.  It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out.

As marketers, not only do we need to conduct extensive research so we can make great content, we also need our content and web pages to be promoted, discovered and engaged with. To help with all facets of content development, user engagement, or “user signals,” should be actively tracked in Google Analytics as part of your content marketing campaign.

This is important since it’s long been speculated that user experience is a ranking factor. Understanding who engages with your content will help with future content campaigns and business decisions.

When users engage with your content and you actively track their actions, you can benefit by: Providing engaging content is especially important from a branding aspect. You need to be different to stand out.

With so many choices available, one of the best ways for your business to shine is through creating and promoting unique and insightful content. Let’s take a look at how user engagement impacts your search engine rankings and eight steps you can take to make your content more engaging. Read more from marketingland.com…

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