As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized.

Below is a list of the top nine habits that need to be kicked to the curb. With semantic search, we are well past the days where we optimized one page for one keyword.

The focus is now on the overall topic for each page, which can help support themes within a website. There is still remnants of the one keyword, one page approach, though, and it often shows up with local pages.

Barry Schwartz talked about the issue of “keyword permutations” in December 2017 after an unconfirmed Google update (the Google Maccabees Update). After reviewing websites that people submitted to Schwartz to review, one common issue found was related to local landing pages, such as [city name] + [service A] and then [city name] + [service B].

The additional issue that often comes up with these types of pages is that they provide little value for users. You need to have content that is valuable to your visitors. Read more from…

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