China Hotel Marketing Conference | Hangzhou – Redefine accommodation
The year 2017 has … The 2018 China Airline Merchandising Conference – The 2018 Airline Merchandising Conference (2018 …

Global Aviation Festival London – The Global Aviation Festival London takes … TravelDaily Conference & China Digital Travel Show | Shanghai –

2018 Travel Daily Conference
September 19-21, …

This is a viewpoint from Adam Blackford-Mills, head of digital at MRS Digital. In order to stay competitive in an Airbnb world, hotels need to be making the most of every revenue stream.

Pay-per-click is just one of many parts of a hotel’s digital marketing strategy, but it is one of the most impactful and most complex. To ensure your PPC has a sound foundation, consider these five best practices.

Consider where users are at the time of the search and which device they are using. Queries such as “Hotel near me” are more relevant to your business if users are within a few miles away from your hotel rather than if they are many miles away. Read more from tnooz.com…

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