It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe and engaging work environment.

These are not unreasonable demands, in fact, businesses should be supplying all the above. However, some companies still lag in pleasing their workforce, and in many cases, this is a result of not understanding the impact employees have on their bottom line.

Business professionals are learning that employees are among the most valuable marketing tools available to them. Not only is a happy employee willing to work harder within their position, they will advocate for the company inside and outside of work.

This translates into positive company news spread by word of mouth meaning: lower recruitment costs, unpaid “advertising”, and perhaps most importantly, positive customer experiences. According to Gallup, “highly engaged business units achieve a 10% increase in customer metrics and a 20% increase in sales.” As such, employee engagement should escalate to a high priority in the business model.

Also Read: How to Stop Your MO Group from Regressing The Employee’s Voice on the Customer Experience Organizations should be moving beyond the dull, and frankly ineffective, annual employee survey. Advanced means to enhance employee engagement are readily available; one such avenue is an agile Voice of the Employee (VoE) program. Read more from martechseries.com…

thumbnail courtesy of martechseries.com