A rallying cry from users to clean up social networks hasn’t been without consequences — on Friday, July 27, Twitter reported a loss of about a million monthly active users in the U.S., just days after Facebook posted the slowest user growth in several years. Monthly active users in the U.S. dropped from 69 million to 68 million, while international users remained steady at 267 million.
Twitter says the drop in user count is largely attributed to repurposing resources designed to encourage growth to instead enhance platform health and implement practices from the new General Data Protection Regulation laws in Europe. The company says that creating a healthier social network has short-term consequences but predicts the changes will contribute to long-term growth.
Following a major rule overhaul last year, Twitter is continuing to respond to user criticism on how the platform handles abuse and spam. In its report, Twitter says the network is now removing twice as many accounts for violating spam policies as it did last year, identifying 9 million potential spam accounts every week and preventing 50,000 fewer spam sign-ups each day. That results in 8,000 fewer average spam reports on the network every day.
Many of the spam numbers are caught at sign-up and never included in the company’s user count, however, so the drive to curb spam isn’t responsible for that one million user drop. Twitter instead says that moving staff to focus on network health and the GDPR laws is responsible for a larger chunk of that decline than removing spam accounts.
While the monthly numbers dropped for the second quarter, the daily active user count illustrates an increase in engagement for the users already on the microblogging network. The year-over-year growth for daily active users was 11 percent over the previous year, slightly higher than the 10 percent from the first quarter. Read more from digitaltrends.com…
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