Cloud startup ‘punches above its weight’ with help from HubSpot Sydney startup, Assignar, has overhauled the communications of its sales and marketing departments, both internally and externally, a move that’s increased monthly website traffic by 83 per cent and grown the customer base by 120 per cent. Assignar is a cloud-based platform that supports construction contractors from the office to the field in real-time.

The company has implemented HubSpot in a bid to improve conversion rates and reduce time for its sales and marketing teams. HubSpot is a developer and marketer of software products for inbound marketing and sales. Assignar marketing manager, Niek Dekker, told CMO the construction industry is one of the least digitised industries in the world.

“They really struggle from a productivity perspective. Their main struggle at the moment in Australia is managing labour.

There’s not enough people to do the work and companies are struggling to find them. So to be the system that can help manage that is massive for them.” In that vein, over the last 12 month, Assignar has been focusing on having relevant conversations with the right prospect, at the right time.

It has built a system that supports its sales team to qualify product fit in HubSpot. As a result, the company can then cherry pick the prospect that has a good product fit and are likely to close soon. Read more from cmo.com.au…

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