This is an article from China Travel Daily.It appears as part of the tnooz sponsored content initiative. Pepijn Rijvers, CMO of Booking.com talks localization, partnerships and alternative accommodation and how they apply to China. At the TravelDaily Conference held in September, Priceline CEO Glenn Fogel mentioned that “If you want to be successful in China, you absolutely have to be localized”. On the subject of localization, Rijvers believes otherwise. “I think it’s maybe even not about localization. It’s more about re-invention. Localization almost feels like you take something which is already good, but you need to adapt it to a different realm, and I actually don’t know if that’s true. There are so many things which are very interestingly either better or different in China compared to the rest of the world. Read more here…

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