Cliqz, a joint venture between Hubert Burda Media and Mozilla, has launched MyOffrz, a GDPR-compliant digital advertising platform, which it said it will use to monetize its free offerings, including the search engine, browser and anti-tracking technologies of the Cliqz and Ghostery brands. The ad platform will be run by its fully-owned subsidiary Cliqz MyOffrz.In launching MyOffrz, the company noted that it works in a different way to most performance marketing.

Rather than collecting user data and storing it on servers in a data centre, the user data remains in the possession and under the complete control of the users. No company, including MyOffrz has access to user data, since it is stored and processed client-side on the user’s PC.

The MyOffrz software only recognizes purchase intentions locally, on the user’s device. The MyOffrz tech is an integral part of the Cliqz browser and browser extensions for Windows, Mac, Android and iOS.

It has access only locally on the device to websites visited and web searches and, if the user expressly permits this, to the approximate location. The company notes that this is data that accumulates in any browser anyway and is stored in the browser’s history.

If the user clears the browser history or deletes the browser, the data disappears. Since no personally identifiable data is stored or processed on the server side, MyOffrz is GDPR-compliant and also future-proof with regard to the upcoming ePrivacy regulation. Read more from mobilemarketingmagazine.com…

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