New section and assessment tool launched to help marketers and their organisations improve their customer experience excellence There’s no doubt digital disruption has led us all into a new era of experience, where customer engagement is the only true competitive advantage. And in the face of such transformation, the role of CMO as chief customer custodian has never been more important.

  It’s all of these questions that prompted CMO to launch CMO CX, a dedicated section focused on how to improve your CX approach as an organisation and your CX strategy as a leader. CMO CX is all about providing our existing readers – as well as those with a wider customer remit – with content and tools that help them succeed in a world where experience is the cornerstone of corporate identity and success.

The section is being brought to you by InMoment, a customer experience intelligence vendor focused focused on helping businesses surface customer insights and feedback using advanced analytics. Within CMO CX, you’ll find a wealth of specific content including customer experience management tips and tricks, CX profiles, strategy and measurement features, technology how-tos and more.

Importantly, we know understanding how your organisation is performing in terms of CX excellence is a key part of the learning and improvement curve. So as part of the debut of CMO CX, we’ve created our very customer experience assessment tool to help Australian marketing and CX leaders determine where their organisations sit in the maturity spectrum for CX strategy, alignment and engagement.

Undertake the CX assessment here This unique assessment model not only sheds a light on overall maturity level, it also provides comprehensive insight into how your organisation is doing when it comes to the seven foundational areas of CX. To do this, we’ve based our tool on 7 organisational-wide capabilities vital to making customer experience excellence a reality: Those who complete the assessment will be sent details of their total score and maturity ranking, as well as a breakdown of how well their organisation is performing across the 7 foundational areas of CX. Read more from cmo.com.au…

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