All the latest martech and adtech news this week from Simple, Salesforce, TripleLift, Twilio, Gather, Origami Logic, and more. Simple debuts Intelligent Marketing Platform Australian business software vendor, Simple, has partnered with Microsoft to debut the new Intelligent Marketing Platform in a bid to disrupt the marketing resource management (MRM) space.

The platform is among the first to be built by an independent software vendor on top of the Microsoft Business Applications Platform. It combines functionality such as PowerApps, Dynamics 365 for Marketing and Office365 as well as new capabilities offered with Power BI, microsoft’s common data service for analytics.

The ambition is to improve the way marketers manage budgets and planning across touchpoints, as well as lift the effectiveness of existing technology platforms. “Simple’s Intelligent Marketing Platform injects artificial intelligence into upstream marketing planning, where there is none today, giving CMOs new insight into how they can maximise the return on marketing investment for the entire organisation,” Simple CEO, Aden Forrest, said. “Marketing Resource Management solutions have traditionally imposed technology on marketing teams, requiring them to learn new ways of working.

Simple’s Intelligent Marketing Platform will transform the way marketing teams work using many of the tools they already use, reducing friction, slashing complexity and achieving maximum effectiveness.” Simple counts a number of bluechip customers among its clients across banking, superannuation, retail and entertainment sectors. Informatic Communication Investment signs with Origami Logic Australian-based Informatic Communication Investment (ICI) has signed exclusive rights with US company, Origami Logic, to bring its marketing analytics solution to Australia.

Origami Logic is a marketing analytics solution aimed at giving marketing teams a transparent and complete view of their marketing performance – from video to social, TV to mobile,search to CRM – and real-time insights into what is working and what isn’t. The Origami platform is tailored to match a business’s characteristics, KPIs and measurement requirements. Read more from cmo.com.au…

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