All the latest martech and adtech news this week from Oracle, Maritz Loyalty, Vendasta, QuanticMind, Sprout Social, Qubit, Lazarus and OneTrust Oracle adds SMS aggregator to Responsys Oracle is adding an SMS aggregator marketplace to its Responsys B2C marketing platform. The SMS Public Aggregator Network aims to allow marketers to find, order and manage an SMS aggregator inside Responsys.
According to the vendor, a marketer can send the SMS message to the aggregator through Responsys, and the aggregator sends the message to the carriers in its network. Oracle screens the aggregators first, and the platform allows a marketer to buy credits that can be used for any messaging, including app push notifications or email, as well as SMS. Maritz Loyalty debuts new professional services Member program solutions provider, Maritz Loyalty, has launched a new suite of professional services products that use data and insights to advance loyalty programs. The 12 products, which are focused on the areas of strategic design, decision sciences and creative services, are intended to help marketers deliver more meaningful loyalty experiences, rather than just simply offering rewards.
Examples include program design, legacy program auditing, a loyalty optimiser, social listening, look-a-like modelling, behavioural segmentation, points concierge and digital auditing. “Brands need a data-driven approach to solve loyalty program challenges.
Our new products are a place for brands to begin that conversation before making a huge investment. Maritz’ solutions not only solve a wide range of problems, they are also proven to create value and provide actionable results,” said Maritz Loyalty product manager, Jamie Schwartz.
Data storytelling platform Nugit has launched in Australia and aims to give digital publishers, marketers and their partners the capability to automatically transform complex multi-channel marketing performance data into shareable and interactive data stories. Nugit was founded in 2013 by Australian entrepreneur David Sanderson. Read more from cmo.com.au…
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