The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers.

With a certain overhaul coming to email marketing in 2018, I think AI and contextual content for personalization would drive better ROI for marketers. Here’s how you can run smooth email marketing campaigns with contextual content and AI as your wingmen.

Recommended More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn  TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee In 2018, email marketers should look for ways to make their emails looks more dynamic and interactive. Interactivity could include playing a short video, a live-streaming event, or even the first survey that you want your customers to fill in for you.

As long as you keep it meaningful and concise, the email interactivity performance would make some sense to execute and repeat success. According to a Yes Lifecycle Marketing report, personalized subject lines are still the best way to catch a subscriber’s attention.

Personalized email subject lines generate 50% higher open rates, 58% higher CTOs, and nearly 2.5 times the unique click rates of subject lines without personalization. For example, when I reviewed local ice cream parlor and reviewed on a social media platform, I was flooded with emails featuring their “New flavors”, events and franchise management schemes! Read more from martechseries.com…

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