HOQU is a decentralized affiliate platform combining the performance-marketing model with blockchain technology. In an Interview with Alexey Shmonov, the CEO of Hoqu, he explains that the aim of the project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products.

HOQU integrates merchants, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants. Alexey: On the HOQU platform, a merchant can easily create affiliate offers, and the results of affiliate advertising campaigns will be stored in distributed registries (blockchain).

Rewards will be paid through smart contracts that guarantee honesty and transparency of transactions. A smart anti-fraud system developed as part of the merchant’s decentralized application will not allow affiliates to engage in fraudulent activities, and independent, decentralized audit appeal centers will address any emerging, controversial issues. The HOQU platform will also be useful for existing affiliate networks.

The SDK will enable one to integrate networks with the platform, thereby lowering the cost of paying affiliate fees. As well, it shall and add transparency to your network by enabling all affiliates registered within the platform to work with affiliate programs of the network.

The HOQU blockchain system records all data of participants in the platform ecosystem. This is the whole array of personal, reputational and other data on partners and merchants. Read more from techbullion.com…

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