The win is for DA’s work on Rabbit Rewards, a loyalty program for the Bangkok Mass Transit System in Thailand with more than 3.5 million members. We could not be more proud, Regan Yan, CEO of Digital Alchemy & Rabbit Rewards said “This win supports our customer-first approach on delivering value to drive engagement and winning the hearts and minds of our clients’ customers.

It’s exciting to see that we are moving away from a world where we build a product and communicate, to a world where we enable experiences that drive engagement.” The Loyalty & Engagement Awards, honours the best loyalty marketing strategies in Asia Pacific. The show recognises marketing works in three key areas – loyalty, engagement and relationship marketing, focusing solely on the art of cultivating customer loyalty and engagement.

All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts. For more details, download the case study on how DA revamped Rabbit Rewards loyalty program:

​Email fraud is nothing new, but online criminals have become ever more-effective at spoofing their identities to trick employees into sending them money. The Australian Centre for Cyber Security (ACSC) recorded losses of over $20M to business email compromise (BEC) attacks last year alone, up 230 percent over the previous year – and the full amount is certain to be much larger.​ Cybersecurity Insights – Attack Cybersecurity Insights – People Cyber resilience will be particularly important as Australian organisations face increased pressure to quickly detect, respond to, and manage the repercussions of breaches in the wake of 2018’s Notifiable Data Breaches (NDB) scheme.

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