This weeks Ecommerce week in review is chock full of good advice and news you must know in Ecom.

US ecommerce, price hikes lift UPS profit but shares fall on outlook – Reuters

https://www.reuters.com/article/us-ups-results-idUSKBN1AC1TCUS ecommerce, price hikes lift UPS profit but shares fall on outlook. United Parcel Service Inc on Thursday reported a higher-than-expected quarterly net profit due to rising ecommerce deliveries but investors worried about the company’s performance in the back-half of the year and shares fell Read more…

McDonald’s CEO: ‘We want to be the disrupter’ when tech threatens the restaurant industry

https://www.businessinsider.com/mcdonalds-ceo-delivery-tech-crucial-to-survival-2017-7But unlike retailers such as Sears and Macy’s that have struggled to compete with the rise of ecommerce, he doesn’t want McDonald’s to be torn apart by a quickly-shifting industry. “Do we want to wait and be disrupted, or do we want to be the disrupter? Read more…

Babies R Us: Enjoy the Poopy Diapers And Smashed Peas – AdAge.com

http://adage.com/article/cmo-strategy/babies-r-stands-amazon/309946/Babies R Us: Enjoy the Poopy Diapers And Smashed Peas”There’s nobody in the parenting category who is celebrating those realities of parenting—the messy moments,” said Carla Zakhem-Hassan, who joined Toys R Us as chief marketing officer of both brands last October after 13 years with PepsiCo. Read more…

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

https://www.entrepreneur.com/article/297768If you want to be found ahead of your competitors, you’ve got some marketing homework to do. Read more…

Disruptor Alert: These 3 Companies are Changing Retail

https://www.fool.com/investing/2017/07/28/disruptor-alert-these-3-companies-are-changing-ret.aspxAmazon’s e-commerce business is built upon the bones of crushed brick Read more…

eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves

http://www.getelastic.com/ecommerce-solutions-3-weighty-reasons-why-top-brands-are-abandoning-the-monoliths-in-droves/As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce. Read more…

5 of the Major e-Commerce Marketing Myths

http://www.bestdesign2themes.com/5-ecommerce-marketing-myths/Matt Mullens is a founder of bestdesign2themes as well as a web developer. He loves writing about best web design and also sharing knowledge about latest advancements in the world of Web design and development. Read more…

Consumers’ Biggest Pet Peeves With E-Commerce Sites

https://www.marketingprofs.com/charts/2017/32505/consumers-biggest-pet-peeves-with-e-commerce-sitesConsumers say their biggest pet peeves with e-commerce sites are poor navigation and opaque pricing, according to recent research from Corra. Read more…

New framework unveiled in China for Bitcoin, blockchain technology

https://www.businessinsider.com/new-framework-unveiled-in-china-for-bitcoin-blockchain-technology-2017-7This story was delivered to BI Intelligence “Fintech Briefing” subscribers. To learn more and subscribe, please click here. Read more…

How to market your product on marketplaces such as Amazon – Marketing Interactive

https://www.marketing-interactive.com/how-to-market-your-product-on-marketplaces-such-as-amazon/How to market your product on marketplaces such as AmazonHe advises marketers to ensure that the marketplace is “a good fit for their brands” and that their marketing resources are fit for commerce. Read more…

3 Steps in Developing an Effective eCommerce Conversion Strategy

https://www.socialmediatoday.com/marketing/3-steps-developing-effective-ecommerce-conversion-strategy3 Steps in Developing an Effective eCommerce Conversion Strategy Read more…

 

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