We use cookies to personalize your experience on MarketingProfs websites, as well as analyze website traffic. Cookie information is stored in your browser and in some third parties repositories, such as Google services and social media platforms.  This information may be combined with other information that you’ve provided in order to use our websites.

Declining cookies may prevent functional use of our services.  Cookies are small text files that can be used by websites to make a user’s experience more efficient.The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.This site uses different types of cookies.

Some cookies are placed by third party services that appear on our pages. Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.

The report was based on data from 7 billion emails sent by brands in 1Q18 via Yesmail360i, Yes Lifecycle Marketing’s cross-channel marketing platform. Email marketing volume declined 29% between 4Q17 and 1Q18, due to a typical post-holiday dip in email cadence.

Consumer engagement with brand emails increased between 4Q17 and 1Q18 because of the dip in volume: The average open rate increased 6% quarter over quarter, the average unique click rate jumped 12%, and the total click rate increased 19%. The share of email subscribers who were inactive for more than a year reached 22% in 1Q18, an all-time high. Read more from marketingprofs.com…

thumbnail courtesy of marketingprofs.com