It is a new year and several e-commerce marketing teams are looking for improved methods of operating efficiently. Lightly resourced are these departments considering the number of marketing channels or tactics utilized to promote their products and brands.

They’re inundated with communicating plans, changes to plans by constantly updating and sending spreadsheets across the organization. These activities are literally occurring until final publication of content to all digital, social and mobile tactics.

A highly time consuming and challenging activity to coordinate. The purpose of this post is to shed some light on how e-commerce marketing teams are planning and executing digital, social and mobile marketing initiatives through using marketing calendar software to simplify their operations and allow teams to focus their efforts on devising strategies to grow their business.

Planning is a constant activity when it comes to ecommerce and retail. Beginning with an annual plan, followed by a seasonal plan and then execution occurring at monthly and weekly levels.

These planning activities are essential in aligning the execution with the defined strategy for the marketing teams. planning is a constant activity when it comes to ecommerce Typically during the annual planning stages, the marketing strategy team starts with a blank slate selecting campaigns and tactics from the previous year that they deem were effective and are aligned with the next year’s marketing strategy. This plan is then altered to address the goals for the next year. Read more from…

thumbnail courtesy of