Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Ore., Hydro Flask’s bottles feature TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure a durability.

Scott Allan, Hydro Flash general manager in charge of marketing of Bend, Ore. ALTURAS — The Modoc County Sheriff’s Office is seeking a man A Chiloquin man was sentenced to 120 months in prison on Fri If you’ve ever left a water bottle in a hot car, and then had a sip, you’ll understand how Hydro Flask got started.

Scott Allan, former president and CEO, and now general manager for marketing of the sport bottle company based in Bend, spoke to entrepreneurs last week about how new ideas, such as Hydro Flask, get started. “It’s not like coming up with a brand new idea, but seeing a need and improving on it,” he told a nearly full house at the IDEA Talks forum in MC’s on Main Street.

Allan didn’t invent Hydro Flask, but joined the company in June 2012 after the former owners were stepping away and the company needed a CEO. “Being a startup in the sport water bottle business is like being a gladiator in the pit of the Roman Colosseum,” Allan remarked.

“There are just so many in the market and one has to stand out.” To do that, Allan’s marketing team came up with the idea to mail flasks to newspapers and industry critics filled with ice cold water packaged in crates, similar to wine casks. “We’d look at the weather and note that New York was going to be in the 90s soon. Read more from heraldandnews.com…

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