Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands.

While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories. Pinterest users are on the lookout for ideas, inspiration and, indirectly, your relevantly targeted products and services that can help improve their lives.

Expand your business efforts into Pinterest and discover advertising opportunities that can result in a positive return. To begin, create a business account or convert your existing personal profile into a business account.

When setting up a business account, Pinterest will automatically create an ad account for you. From here, you will have the option to create additional ad accounts and can assign other business profiles to work on your account.

To create additional Pinterest accounts, you’ll need to set up new business profiles with different billing details for each. Similar to other advertising channels, Pinterest has its own Tag, which is a piece of code that is applied to your website. Read more from marketingland.com…

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