PerformanceIN catches up with some of the past winners from the inaugural International Performance Marketing Awards (IPMAs). With entries open for October’s inaugural International Performance Marketing Awards (IPMAs), this Q&A series looks back at the winners of the Awards’ ceremony last year, gathering insight into the some of the past winners and inspiration behind the industry’s newly-decorated campaigns and companies.

Today we’re speaking with senior marketing manager Katie Woodward from Acceleration Partners who won the award for Most Effective Large International Agency. KW: To say we were ecstatic would be an understatement.

Although we’ve been helping clients expand their affiliate programs internationally for quite some time, we officially launched in the UK early in 2017 with the addition of Helen Southgate as our Managing Director, EMEA. To be recognized by such an esteemed group of judges not too long after “going global” ourselves was – and still is – a huge honour.

KW: Navigating multinational brands through the opportunities and challenges of global performance marketplace is not easy. It requires a team of smart, experienced, culturally-savvy people who are on the ground and who can objectively assess partners, platforms and potential customers.

Winning this award demonstrates to the international performance marketing industry that Acceleration Partners not only has these capabilities but that we deploy them in ways that put our clients’ brand first and places a premium on profitability, performance and transparency. KW: I think it’s enhanced our global visibility. Read more from…

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