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Fast food giant Jollibee Foods Corp. (JFC) once again took social media by storm with its latest batch of Kwentong Jollibee Valentine short videos. During the recent launch of the new videos titled, “Signs,” “Homecoming” and “Status,” Arline Adeva, JFC brand communications head, told The Manila Times that while the primary goal of the Kwentong Jollibee campaign is “to strengthen brand love and affinity” among their millennials target market, it has also boosted sales in a big way.

Last year, the first batch of heart-tugging “Kwentong Jollibee” videos consisting of “Vow,” “Crush” and “Date” combined to generate over 40 million views on Facebook and YouTube. Francis Flores, Jollibee Foods Corp. global brand chief marketing officer at the recent launch of the latest batch of Kwentong Jollibee Valentine videos In terms of sales, those views also translated to a huge jump in revenues during the week the campaign was launched.

Adeva said total growth more than tripled during that period with two Jollibee signature food products, the Chickenjoy and Yumburgers getting the lion’s share of demand. “Sales growth for Chickenjoy doubled while sales for our yum burgers also quadrupled,” Adeva noted.

More than the sales, which are again expected to follow last year’s trend, JFC is very pleased with the Kwentong Jollibee campaign as the three new videos have already replicated the social media impact generated by last year’s batch. Adeva added that since the uploading of the new Kwentong Jollibee videos last February 2, the campaign has earned a combined total reach of 57 million on Facebook as of Thursday, February 9. Read more from manilatimes.net…

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