Artificial Intelligence (AI) is everywhere these days. But is it just new marketing lingo added to something that been around for years, or is it truly something new that can make a difference in how marketing is performed? Brett House (pictured below), VP of global product marketing, Nielsen Marketing Cloud, talks about the hype, the reality, and the potential of AI solutions in marketing and advertising. Brett House: AI is a loaded term – and one that has been wildly overused in the marketing technology and ad tech space. So much so, that eMarketer just released a report saying nearly half of all marketers think it’s overhyped. And, in many cases, it is. What a lot of companies call ‘AI’, is really just the same batch-learning-based modeling data scientists have been doing for years with a new name. To live up to the hype, marketing AI needs to move beyond batch-learning. Read more here…

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