Marketers today are rich with data through availability of variety of analytics tools to understand customers As we are approaching closer towards 2018, the focus of marketers is shifting towards more holistic approach of marketing that will frame all type of industries. Year by year consumer’s stimulation level is increasing significantly which provides an opportunity to brands to create new experience for customers with every passing year.

2018 is expected to observe a more profound and dynamic level of engagement between consumers and brands. Marketers today are rich with data through availability of variety of analytics tools to understand customers.

However, to stay competitive and relevant it depends on how they utilize this data and provide authentic customer experience.  Customer’s view: For some time now marketers have used a lens of outside in to all their marketing tactics.

While this is something that’s worked out well for all concerned, the bar is being raised continuously. From addressing the needs and wants of the consumer, now marketers are moving towards touching emotional chords of their customers.

This probably being the only way of creating appeal and stickiness for the brand. Whether it is the “Moments” campaign by Volvo or the “Ostrich” campaign by Samsung, both create an instant impact and that too without touching on any single product feature. Read more from businessworld.in…

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