MANILA — Buoyed by its record-breaking performance in the past years, McDonald’s Philippines has set a goal of opening at least 40 more new stores in 2018 and is investing up to P2 billion for nationwide growth initiatives founded on customer experience, value and convenience. Apart from new store openings, menu innovations and local store marketing activities allowed McDonald’s Philippines to reach P42.6 billion system wide sales in 2017 or a 14% increase over the prior year.

This represents consistent double-digit sales growth for the company. Mirroring this is the growth of net profit after tax.

Golden Arches Development Corporation (GADC) said in a statement on Thursday ir remains committed in growing its foothold in the Philippine market with big bets in store unit expansion and digital innovation as it sets its sights on achieving another year of double-digit growth this 2018. GADC, majority owned by Chairman & Founder Dr. George T. Yang and his family, is the master franchise holder of McDonald’s in the Philippines and has been a wholly-owned Filipino company since 2005.

In 2017, McDonald’s Philippines opened 52 new stores across the country and reached new territories like Antique, Sorsogon, Masbate, and San Francisco, Agusan del Sur. With this expansion, McDonald’s provided jobs to 4,000 Filipinos that is consistent with its employment practice of hiring direct employees—a practice the company has done since it started its operations in the Philippines in 1981.

“We are confident that our expanded presence will also spur employment in our new areas of operations. By opening more new restaurants, we will be able to generate jobs and provide world-class training for thousands of young Filipinos. Read more from…

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