The rise of artificial intelligence, the future of video advertising and why 100 per cent viewability is not all it’s cracked up to be – these were just some of the topics covered during B&T‘s recent catch-up with Quantcast’s managing director for Australia and New Zealand, Andrew Double. It’s turned out to have been quite a busy year for Quantcast.
What would you say has been the highlight? The common theme for Quantcast Australia throughout 2017 has been growth, in terms of our team (which has grown by nearly 40 per cent this year), our business, and the brands we work with.
Talent is our number one priority, and we’ve seen job applications go through the roof, with interest increasingly coming from more well-established employers in the Australian market including Yahoo7 and News Corp. This demonstrates our growing desirability as an employer in the market. We’ve also seen significant year-on-year revenue growth in a challenging market where many digital businesses have declined.
At the same time, we’ve been expanding the ways in which we can deliver value for brands and help them grow. This includes our partnership with Quantium announced earlier this year to connect online advertising to offline sales for Australian marketers, agencies and publishers. Read more from bandt.com.au…
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