A space to discuss the ways in which we market and communicate about higher education and the collegiate experience. Why devoting 20 minutes to your university’s 280 characters isn’t asking too much.  Twenty minutesthat’s all you need to upgrade your university’s social media.

Sounds like an infomercial, but it’s solid advice.  That said, it isn’t easy advice. It’s a grueling 20 minutes, which is to be expected from strenuous, microcosmic creation.

To upgrade your university’s social media, you need to grind out those 1,200 seconds of small writing. Because like it or not, crafting 280 characters (i.e., a tweet) demands creativity, commitment and contemplation.  Taking a Hard Look at Small Writing  At the university level, social engagement involves multiple levers—creative videos, clever graphics, brand-to-student interactions, etc.

But the tedious art of social writing (aka micro-style or short writing) is crucial. Despite this, social writing is rarely mentioned.

That’s because 280 characters sounds laughable in the context of creative writing.  But there’s major muscle in those 280 characters (not just tweets but all small writing). In their book Made to Stick, Chip and Dan Heath build their entire sticky-message mantra around one main idea: that the more boiled-down an idea is, the stickier it will be. Read more from insidehighered.com…

thumbnail courtesy of insidehighered.com