Brands and Marketing Scotland-based Spirits company, Edrington, has announced a partnership with  Premium Spirits Nigeria (PS Nigeria), that would see its Spirits brands, making further inroads into the nation’s premium spirits consumer Market. PS Nigeria is a business division of Nigeria’s leading bottler and distributor – Nigerian Bottling Company Limited, set up to grow and manage its premium spirits consumer category.

Under the Edrington and PS Nigeria partnership, consumers of premium spirits will experience a wide-range of premium Scotch whiskies; including some of the world’s finest premium brands such as The Macallan, The Famous Grouse and Highland Park. Speaking during the media launch,  which held in Lagos recently, the Director, Premium Spirits Nigeria, Idowu Adedoyin, explained that with the partnership, PS Nigeria will further drive value creation for this niche market.

“Under this partnership, there would be expanded distribution of these brands. PS Nigeria would be wholly engaged in the sale and distribution of premium spirits pan Nigeria, with innovative plans to grow its product offerings to include other top globally ranked premium spirit brands to Nigerian consumers,” Adedoyin said.

Speaking on the partnership, the Regional Director (Africa), Edrington, Derek Brown, revealed that the  partnership is in recognition of the strength of PS Nigeria in its high distribution network and experience in the Nigerian market. “Over the years, Edrington has distinguished itself in the premium spirits segment in other markets where its brands are well established and is fully committed to marketing and promoting responsible drinking in line with local regulations”.

Brown said. Adedoyin further stated that PS Nigeria would continue to engage Nigerian consumers across several platforms to create awareness, drive engagement and build brand affinity.

Rates to moderate on N218.1bn OMO, T-Bills maturity, rollover Equities market prepares for a positive end year with +3.46% WoW Dropping out of school Pull, push factors in human trafficking The impact of teachers’ welfare on their jobs As Buhari joins the fray for 2019 ‘Why I’m passionate about agripreneurship’ Why some brands go into oblivion —Expert Family of 5 dies in inferno in Plateau US agrees to return Abacha, Alamieyeseigha’s loot N1bn fraud: ICPC arraigns man for alleged impersonation Court restrains FG, EFCC from crippling AITEO’s operations 2017 ỌBAFẸMI AWOLỌWỌ PRIZE FOR LEADERSHIP, CALL FOR NOMINATIONS British Airways holds on business breakfast meeting Delta marks 10 years of service to Nigeria Air Peace boss faults AfDB President over African airlines S/West Muslim stakeholders converge on Ibadan as MUSWEN inaugurates Elders’ Forum Foundation restates commitment to propagation of Islam Muslims advised on stress management, healthy living Why Nigeria lost out in IMO Council elections — SOAN Lagos partners Sifax Group to boost water transportation NIMASA DG bags award of credence Fire razes 500 stores in Ogbe-Ijoh market Ogun plans database for Baale Ooni to crown new Asiwaju Omo Oodua soon Copyright © 2017 | Tribune Online Read more from…

thumbnail courtesy of