Register free to the SportsPro Daily Deal – this e-bulletin provides a comprehensive guide to the last 24 hours in the industry. Join SportsPro writers and guests for comment, insight and analysis on the matters of moment in the global sports industry.

Listen to the SportsPro podcast here, or download now to listen at your leisure. Ahead of SportsPro Live we asked a number of our speakers and exhibitors for their thoughts on some key industry issues. In this edition we hear from a selection of OTT experts.

With SportsPro Live just two weeks away we asked some key personnel at this year’s event for a small preview of the kind of insight delegates can expect at the Excel in London on 11th and 12th April. In the second edition of our roundtable Q&A Series, SportsPro Live’s experts in over-the-top (OTT) services: Chris Wagner, co-founder and executive vice president of NeuLion; Simon Trudelle, NAGRA’s senior director of product marketing; and the folks at Levuro, offer their thoughts.

Chris Wagner: Consumer demands for high quality video continue to rise. In response, sports OTT services are constantly creating new ways to engage viewers and give them an overall immersive, high quality experience for live and on-demand viewing.

Most recently, live OTT streaming in 4K has taken watching sports to the next level, allowing viewers to feel as they are alongside the action with video delivered at 4Kp60. Simon Trudelle: We are seeing a definite, massive move towards multiscreen IP, cloud and data-driven multiscreen distribution of premium content, including sports content of course. It has become especially important for operators to develop solutions to reach out to the 15 to 34 segment of the population that spends less time in front of the big screen TV set in general.  We believe that 2017 was a pivotal year for the industry, with streaming gaining even more traction and sports rights holders reviewing their strategic options in light of new market realities.  Levuro: The most meaningful breakthrough we saw in the sports industry in 2017 is more and more sports organisations shifting to a direct fan engagement approach. Read more from sportspromedia.com…

thumbnail courtesy of sportspromedia.com