GOSHEN — The hallways at Greencroft Goshen are usually quiet, but on Wednesday those halls were filled with sounds of Christmas carols. Residents at the retirement community peered out of their rooms to see who was causing the commotion.

BENTON — Despite the Fairfield Falcons giving it their all, it was the East Noble Knights that took home the championship trophy of the Fairfield boys basketball holiday tourney. The recent excitement over an incredible story about the government trying to ban certain words reminded me of all the words and phrases I despise and wish were banned.

Unlike attracting new audiences online, “engagement” with audiences takes less time to do but is quite sensitive in how it should be handled. You’ll need to follow up on your brand’s reviews and questions and suggestions on social media to help you establish credibility and build trust online.

How you respond and react with your online and social media community is defined as engagement. It’s an art that happens on your website and social media platforms. It involves: I acknowledge the following three key traits a brand must have to be “Engaging”: An engaging brand is human.

It’s only possible if you: With the arrival of technology, engaging your leads is a game changer for your business. Not every lead is ready to purchase immediately but engaging with them can give them confidence and motivation for buying earlier than intended or making a decision to buy when they had no intention. Read more from goshennews.com…

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