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Other channels and mediums may be more effective, depending on the specific situation and the audience. We know that marketers must stay ahead of the curve by delivering the right message at the right time to the right customer in the right moment.

Using the right delivery method, however, is quite another matter—it’s a constantly moving target that’s challenging to pin down. The device or method our target market audience uses to communicate is just one piece of the puzzle—that’s the what. Read more from marketingprofs.com…

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