When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers say email is their most effective channel for revenue generation, and 93% of B2B marketers surveyed by the Content Marketing Institute anticipate using email as their primary vehicle for content and information distribution this year.

A Campaign Monitor study also found that every $1 spent on email marketing makes $44 in return. In 2017, SmartBrief launched nearly 1,500 dedicated emails, resulting in more than 17 million opens and nearly 600,000 clicks.

The sends addressed a wide range of topics and assets – from traditional branding to lead generation, event promotion and product launches. If you only have one shot to get your message across, then take a look at the top B2B email marketing strategies with the greatest impact on engagement.

Tip:  Use industry news as a way to pull unique insights from the issues and challenges facing your target audience.  Write an enticing subject line If your subject line is not interesting, your audience will never click through to see the message. Make it educational.

It might come as a surprise, but when you’re writing for B2B, striking an informative and educational tone always offers the best engagement. Avoid being overly promotional and using these trigger words: new, free or special. Read more from smartbrief.com…

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