Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are exciting to discuss. But many marketers may be in the dark about how they can leverage AI in a practical sense today, and vendors have been hungry to try to take advantage of it by selling pipe dreams of no more work to do.

Let’s get real. You’re not going to replace your marketing and sales team with robots any time soon, and any AI tools will require proper data, investment and additional resources.

That said, there are a few relatively easy ways for you to use AI to improve the effectiveness of your email marketing campaigns. Machine learning can be used to automate and optimize many aspects of your email marketing program, such as content, send times and frequency.

In turn, you can be confident that you’re moving the needle to maximize engagement and conversions. For example, AI could ideally predict the content and offer that are most likely to drive an individual customer to convert, along with the best time of day and the frequency that is most likely to keep them engaged.

While one subscriber might be more likely to make a purchase from subject line A, imagery B and promotion C, another subscriber might be more likely to convert from an email that’s the complete opposite. Humans simply cannot replicate this degree of constant learning and optimize at the same pace. Read more from…

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