FLORENCE — A Florence man has been sentenced to five years i MUSCLE SHOALS — Muscle Shoals Middle School is the recipient of a state technolo FLORENCE — The University of North Alabama Board of Trustees will vote Tuesday on a proposal to to name the university’s Department of Music, Department of Art and theater program the School of the Arts. The proposal received a favorable vote last week of the board’s Academic Affairs Committee to pass the proposal to the full board for consideration.
The naming is viewed as a chance to better market the university’s art and performance programs and give better recognition both inside and outside the university. UNA Provost Ross Alexander said putting the selected programs under the School of the Arts flag creates a cohesion for the programs, and would enhance promotion of the programs and marketing of performances and exhibitions.
The proposal states efficiencies will be seen in event publicity, student recruitment, facilities management and fundraising. Trustee Marcus Maples cautioned against using a new name to dress up programs that are losing interest or enrollment.
But Alexander said that is not the case. He said programs identified are growing or stable programs at the university, which he characterized as rare among UNA’s peers, so it would be a good utilization of university resources to put more emphasis on promoting the programs. He said it would provide avenues for “seamless and strategic marketing.”
According to the proposal, approximately 140,000 people attended music or theater performances or art exhibits in 2016. Each department would retain its own administrative structure, Alexander said, while coming together for marketing and promotion purposes.
The formation of the School of the Arts would cost an addition $46,000 each year, according to the proposal. That total is divided into $6,100 for supplemental pay to an existing faculty member to serve as executive director of the School of the Arts, $25,000 for an executive assistant for the director, $10,000 for arts recruitment travel, and $5,000 supplemental pay for a communication’s coordinator for the School of the Arts. Read more from timesdaily.com…
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