Facebook Study with Results
While we hear about the power of social media as marketing tools, especially for those trying to bootstrap their businesses, but just how effective is it? New research from Utpal Dholakia and Emily Durham of Rice University takes a look at this question. The study is featured in the March issue of the Harvard Business Review.
The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans. Great study with numbers here >>
Gary Flake talks about the high level overview and will help change your frame of reference.
Marketing to Millenials
One of the most evident changes is social networking, which is embraced by 75 percent of the Millennials, compared with 50 percent of the Generation X members (ages 30 to 45) and just 30 percent of Baby Boomers (aged 46 to 64). Marketing to Millenials >
Social Media Metrics
One of the best posts I’ve seen in a while for social media metrics. Before you do enter social media sit down and come up with the metrics that are important to you and your organization.
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. Good overview of tracking metrics here.