Do you want to set up a new facebook page for “Grandma’s That Love Harley’s”?
If you would have done this a while ago Facebook would have shut your page down or removed your publishing permissions. Facebook did this for a few reasons, to cut down on spam, also so they didn’t have to police fan and group pages anymore.
Now you can set up a page around a topic or a cause. Facebook is calling this a Community page. From Facebook:
Generate support for your favorite cause or topic by creating a Community Page. If it become very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community
One thing to note is I did check to see if the search on Facebook had a Community option, I didn’t see it either as a tab or in the drop down. So maybe the search will pick up Community pages.
What Does This Mean For You?
Well if you create a community page keep in mind that you will be losing your publishing rights at a certain point. It then essentially becomes a more robust form of a wiki or if you are familiar with Ning something along those lines.
If you have a brand, product, or name this now allows people to create pages that you have no control or recourse over. Before if you had a strong enough case this page would revert back to the proven owner.
Now people can create pages to slam or praise brands. It’s just another thing that you should put on your radar as you work on brand and name management.
Of course Facebook wins here. They no longer have to spend time policing these pages and they still get this content and all the search engine benefits of being indexed and ranking for this content.
What To Do Now?
If you can create a community page that fits into your niche or what you do. While you will lose control as this becomes more popular, any opportunity you have to interact with people is always a positive. The ability to create a central place on Facebook with people who share similar interests or like what you offer is something you should embrace.
Make it unique. Think about keywords and topics that will engage people.
It’s also more evidence that as we move forward with social networking that you no longer control the brand or the message.
You can create a Facebook Community Page Here.