First up a great example and point made by The Ad Contraian: We all know that advertising is 50% strategy and 50% execution. It’s…
advertising
Social Media
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you…
Target Market
8 Universal Motivations
Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with…
Book Review
Top Marketing and Advertising Books
If you read every book on this list we believe you would have a base understanding on the art and science of marketing. Sure…
Marketing
It’s All About You
The number one rule any marketer or business owner can realize when they have a product or service is that in the end we…
Consumer Insights
How Customers Make Decisions – The Purchase Cycle Explained
Today we talk about the purchase cycle and decision points that your customer goes through in the digital age. I’ve put together a mindmap…
Marketing
3 Reasons People Buy
Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make…
Recap
Top Stories from the Week
Priming in Social Media What is a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term…
Social Media
Social Media Marketing is Broken and How to Fix It
In yesterday’s post I talked about the future of permission marketing and ended with how social media is broken in its current state. Now…
Marketing
Getting Prepared for the Future of Permission Marketing
When it comes to communication the biggest problem someone faces right now is overload. From cell phones, text messages, emails, and social networks. The…
Marketing
Why and How to Think and Operate Like a Media Company
When you think and operate like a media company it allows you to interact with your target market on their terms in turn allowing…
Marketing
The Vocal Minority
One secret to capturing your market is to focus on a vocal minority in your market. Connect and deliver your product or service beyond…
Marketing
Let's Move Beyond Social Media and Here's How
It’s time to move beyond social media. It’s a channel of marketing similar to direct mail, television, radio, and print. Yes it’s a new…
