I spend a good amount of time checking out various websites, tools, and systems. I’ve built up my own bookmarking system so I can…
Social Media
Could This Be Facebook’s Move Toward E-Commerce?
For some categories of products the ability to sell right on Facebook could be a gem of an opportunity. In one of our most…
Ultimate Lists
Ultimate List of All in One Social Media Tools
Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard…
Social Media
How to Not Engage in Social Media Successfully
I’ve noticed a welcome trend these last few months—social reality has hit social media. I’ve always said that social media is just one spoke…
Week in Review
One Question to Drive Business, Reading vs Scanning, Audience Routes to Content – You Are the Brand RoundUp
First up, a good reminder on a core question to ask frequently: In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard…
Week in Review
You Are the Brand RoundUp – Great Strategy, Blog Commenting, Cascading Facebook, Oculus, and Mobile Insight
First up a great example and point made by The Ad Contraian: We all know that advertising is 50% strategy and 50% execution. It’s…
Social Media
Intent and Selling in Social Media
This post is for someone looking to sell a product or service with social media engagement. Yes I know social media is not for…
Blog Development & Tips
Creating For the 10%
I wanted to share some great insight I learned while listening to Russ Roberts on the EconTalk podcast interview his long time friend Gary…
Marketing
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making…
Social Media
Are We One Step Closer to Facebook Tagging That Coca-Cola Can in the Background?
Facebook just rolled out an update for page tags where pages can tag other pages in much the same way people do. Today, we’re…
Social Media
How to Get More Facebook Likes
I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared…
Social Media
Did Facebook Just Declare War on These Sites?
Has the internet became Facebook and is it smart to base so much of your traffic on one social network? Salon has a great…
Social Media
How to Tap Into the Purchasing Power of Millennials with Social Media
A recent study (Millennials Drive Social Commerce: Turning Their Likes, Follows or Pins Into a Sale) by University of Massachusetts Dartmouth uncovers the triggers behind why…
Uncategorized
Your Social Network is Offline… and Why That’s a Good Thing
Facebook, Twitter, and LinkedIn and all social networks are great for meeting new people, even maintaining connections, and driving traffic to your website. The…
Social Media
It’s Not What but It’s the Why That Counts
One of the first questions I get asked when I sit down with somebody to engage in new media goes something like this… What…
Social Media
Facebook Tweaks News Feed: Page Text Updates Aren’t Working, Won’t Be Shown As Much
What is the goal of the Facebook news feed? Today a blog post from Product Manager Chris Turitzin (News Feed Ranking) answered that very…
