I’ve been a consultant or owned a business for almost over 12 years. When you’ve been in business or worked with as many business…
Marketing
Social Media
How to Use Priming in Social Media
Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you…
Social Media
Social Media Kills Brain Cells [study]
Okay, first I’ve been studying social media. Not formally and not in the triple blind and an army of PHD’s or lab rats kind…
Marketing
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making…
Social Media
How to Get More Facebook Likes
I got to speak at a marketing expo we attended this week. The topic I discussed strategies for engagement on Facebook. I first shared…
Marketing
The Case for Not Specializing
The world for at least the last 30 years has been moving at light speed towards specialization. Society and the individual are becoming more…
Interview
Secrets to Prospecting with Prospecting Expert Steve Kloyda
In today’s show we talk with Steve Kloyda (visit website) an expert in exploding your sales and prospecting. Steve Kloyda has made more than…
Business Development
Why You Should Make Sure Others Steal Your Ideas
You should strive to have your ideas stolen. Over the last few days a few of my friends on Facebook have spoken out about…
Branding
Example of Showcasing You or Your Product in a Powerful Story
I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your…
Marketing
Your Product is Your Marketing
Have you played the telephone game? You know the one where one person whispers a sentence and by the end it gets all garbled?…
Target Market
8 Universal Motivations
Whenever I sit down to write sales copy, create a sales script, or figure out how to reach a target market I start with…
Book Review
Top Marketing and Advertising Books
If you read every book on this list we believe you would have a base understanding on the art and science of marketing. Sure…
Branding Insight
What Obscene, Outrageous Visions Are You Giving Your Market? And Why It Matters
Your memory is highly attuned to visual images — knowing how this visualization works will ensure you can put it into practice in your…
Marketing
It’s All About You
The number one rule any marketer or business owner can realize when they have a product or service is that in the end we…
Consumer Insights
How Customers Make Decisions – The Purchase Cycle Explained
Today we talk about the purchase cycle and decision points that your customer goes through in the digital age. I’ve put together a mindmap…
Marketing
3 Reasons People Buy
Why do people choose to buy from you? There really are three reasons why people choose to buy from you. They buy to make…
