Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. For instance, if I give you…
positioning
Marketing
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making…
Marketing
The Case for Not Specializing
The world for at least the last 30 years has been moving at light speed towards specialization. Society and the individual are becoming more…
Business Development
Why You Should Make Sure Others Steal Your Ideas
You should strive to have your ideas stolen. Over the last few days a few of my friends on Facebook have spoken out about…
Book Review
Top Marketing and Advertising Books
If you read every book on this list we believe you would have a base understanding on the art and science of marketing. Sure…
Branding
Digital Marketing Tips – Pulling Back the Curtain
Have you ever wondered what is working in digital marketing? What strategies and tactics are really worth it? What things you should be or…
