I spend a good amount of time checking out various websites, tools, and systems. I’ve built up my own bookmarking system so I can…
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Content Strategy
The Future of Content and How to Create a Content Strategy
Content marketing is one of best ways to reach your target market. This last week on the podcast we released a series on the…
Marketing
How to Excel in an Attention Economy
Attention is the scarcest commodity on the planet. When you get someone’s attention you are getting their most valuable resource–time. The answer to making…
Target Market
Channeling Your Target Market
It’s time to break out the candles, dim the lights and start chanting… then in an ominous voice ask how well do you know…
Recommended Tools
Find Your Target Market On Twitter
I’ve been using a great tool to find our target market on Twitter. FollowWonk allows you to easily and quickly find your target market by…
SEO
Why Google Instant Matters to You
Google instant is a game changer in a few ways. First in the old pre-instant world you could reason that when people searched they…