Nick Rego
2 hours ago

World of tech
  Lenovo spent a majority of MWC 2018 focusing on its new laptops, and showcasing its successful Moto Mods in the absence of the Motorola G6. It’s been an interesting year for the company, with its server arm looking to grow into the market again, along with a host of new and updated consumer products.

EMEA President Francois Bornibus has witnessed Lenovo’s growth in the region, but says that it’s far from done. We caught up with him to talk about the Lenovo’s strategy with AR and VR, and how the company is poised to harness 5G for a seamless VR experience from any location.

To be honest, there hasn’t been much change at all! I’ve been engaged with core parts of the business for so many years now, so there wasn’t too much of a change with what I was doing.

What’s interesting to note is that when I joined the company seven years ago, Lenovo was selling notebooks to the larger accounts, because that was our history. The IBM and ThinkPad brands were sold to the enterprise market, and at that time we had about 8% EMEA market share.  Now the company is moving to 21.5% EMEA market share, covering all markets segments across a range of products – servers, AR/VR, detachables, laptops, PCs, and so much more.

It’s been a fantastic change for the company, and it’s exciting to see what’s in store for the future. The convertible concept we created four years ago is still a growing part of the business, and so is the market. Read more from…

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