The BBC is one publisher still fully committed to experimenting with virtual reality. Last November, the BBC formed a centralized team of between five and 10 VR producers who work with other departments — like news, factual, history or arts and culture — on VR projects.

Before then most of the work around VR and 360-degree video was contained to the BBC’s research and development lab and released through Taster, where the R&D unit showcases its work. The BBC is preparing to release a two-part documentary called “Damming the Nile” with the BBC’s Africa correspondent Alastair Leithead, documenting the water politics along the river.

The news team of four people spent two and half weeks filming the content last December. The BBC is also releasing VR work in the coming weeks celebrating women’s suffrage in the U.K.

“[The VR hub] is a different model from how things have worked at BBC,” said Zillah Watson, head of VR at BBC. “We’re understanding that you can’t separate editorial and creative from the technology in order to work out to use a new medium to tell stories.

It’s a multidisciplinary team — all people bridge both worlds — where previously tech and creative were separate.” Two years into the BBC’s VR journey, the corporation conducted qualitative research into how audiences respond to VR. “We are very clear: If it’s good quality and offers something through the headset that’s better than on TV, then it’s worth continuing to explore,” said Watson. Read more from digiday.com…

thumbnail courtesy of digiday.com