Above: Facebook’s augmented reality platform at F8. Analysts project mobile augmented reality to become the primary driver of the global AR and VR market.

In 2017 Digi-Capital projected the AR market got even stronger than expected. AR is one of the hottest technology developments in the mobile industry, but it’s is still far from being a major platform.

Ultimately, AR has five big technical hurdles to clear to find mass market adoption in mobile gaming: 1) a hero device, 2) a battery that will let us play all day, 3) ubiquitous connectivity 4) a thriving developer ecosystem, and 5) a way to monetize. Some of these hurdles are closer to being overcome than others.

Both Google (ARCore) and Apple (ARKit) have introduced their own SDKs and are courting the development community to create compelling AR content designed to engage and retain audiences. These tools will help developers bring AR into the mainstream.

New devices like the iPhone 8 and iPhone X, and the introduction of the inaugural ARKit and ARCore SDKs, will make it easier for developers to create compelling mobile AR experiences. Powered by Apple’s new A11 Bionic chip, ARKit enables developers to use the iPhone’s cameras and large screen size to deliver more engaging AR experiences. Read more from venturebeat.com…

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