Last week, the EUVR, the nonprofit organization dedicated to maturing the VR industry in Europe, officially backed the Gaze-At-Ratio (GAR) as the standardized ad tracking metric for the European VR community. The GAR algorithm determines the value of a user’s gaze to a digital ad in an immersive setting by factoring in the relative distance, duration, and depth of a user’s orientation to an ad-object as it enters and exits their field of view. Read more here…

thumbnail courtesy of venturebeat.com