NEW YORK –NBCUniversal has teamed up with Google to produce virtual reality (VR) versions of select NBCUniversal shows. The VR projects include original content from “Saturday Night Live,” Bravo Media’s “Vanderpump Rules” and SYFY WIRE, with more NBCUniversal networks, channels and shows to follow in the coming months, including projects from E!, NBC, NBC News, NBC Sports, SYFY, Telemundo and USA Network.
They’ll be made available on YouTube, and can be viewed on the web or using any mobile phone. For the most immersive experience, viewers can watch in VR using Google Cardboard or Daydream View.
NBCUniversal and Google will collaborate on at least 10 multi-episode VR productions that will place fans inside scenes via 360-degree views. The experiences are being produced using Jump, Google’s platform for VR video capture that combines high-quality VR cameras and automated stitching.
Future select VR experiences will also be available in VR180, a new VR format providing 4K, three-dimensional video. [Read: NBC Olympics To Deliver 50 Hours Of Winter Olympics VR Coverage] “We are constantly looking for opportunities to bring consumers new ways to experience content from across the NBCUniversal portfolio,” said Ron Lamprecht, Executive Vice President, NBCUniversal Digital Enterprises.
“This partnership combines the creative expertise of NBCUniversal with Google’s VR capabilities to create these engaging experiences. We look forward to working with Google and YouTube on more collaborations like this in the future.” “NBCUniversal’s networks and shows have a proven track record of high-quality storytelling that audiences can’t get enough of. Read more from tvtechnology.com…
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