Inside Samsung’s 837 store in New York, you can test drive the company’s latest devices and smart-home gadgets, sign up for a workshop on how to use their touchscreen-enabled refrigerators, stroll in a screen-covered VR tunnel, and watch as your entire Instagram profile unfolds before you in a dizzying display. It’s three floors of cutting-edge technology spread over 56,000 square feet—and you can’t buy a single thing. (Except coffee. And maybe a bagel.)
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