Jenny Dorsey (@chefjennydorsey)”> Jenny Dorsey is a professional chef.Her culinary work has been featured in publications such as Harper’s Bazaar, Bustle, Brit+Co, Food Network and Oxygen TV and her writing can be found at Girlboss, Huffington Post, Taste.Company and SWAAY. Augmented reality content can be found on everything from wine bottles to IKEA’s catalog and virtual reality experiences are much more detailed, with rich layers of interactivity from hand controllers to gaze triggers, and a VR film has even won an Oscar.
With Apple and Google both debuting augmented reality platforms (ARKit and ARCore, respectively), Facebook heavily invested in its Oculus headset and Amazon unveiling augmented shopping features, AR and VR is primed to change many parts of our everyday lives. Within the food industry, AR and VR have also begun to make headway. Although development costs are still high, more and more F&B businesses are beginning to realize the potential of AR/VR and see it as a worthwhile investment.
Three main areas – human resources, customer experiences, food products – have seen the most concentration of AR/VR development so far and will likely continue to push the envelope on what use cases AR & VR have within the industry. Streamlining Employee Training One of the most tangible payoffs of AR/VR technology is using it for consistent and thorough employee training.
The current process of developing training materials can not only be costly, but also vary in quality by team, store, or region. Many times, human resources face the conundrum of choosing between low-touch, high-efficiency (i.e.
mass group workshops with the potential downside of low retention and lackluster individualized learning) or high-touch, high-cost (i.e. small group sessions with in-store, real-time training). Read more from techcrunch.com…
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